France is the second largest market for UK food and drink exports, with volumes expected to grow yet further in 2017 as the French consumer looks to buy British foods that are artisanal, healthy and free-from.
This is why small business network, Enterprise Nation, has chosen France as the first market to visit in 2017 as part of a series of international trade missions.
Across the channel British brands are thriving. A food culture in France that is high quality and highly traditional has left a gap in the market for good food on-the-go; a gap that British food and drink brands are plugging.
Alongside the larger brands such as Pret a Manger that have moved into the market, smaller and niche food ventures are also reaping rewards.
Enterprise Nation will be leading the first of its international trade missions to Paris in March, giving 25 food and drink businesses the opportunity to meet customers and do deals.
The jam packed programme for Go Global Paris 2017 includes pitching to buyers, meeting the UK ambassador to France at an exclusive reception, networking with fellow food entrepreneurs on the ground, touring supermarkets and hearing from France's leading expert on introducing British brands into the market, Philippe Demarest, founder and director of Sutralis.
Philippe comments: "There are significant opportunities for innovative, premium, natural, healthy and convenient products that offer a clear, unique selling point for French buyers, and we know how to open the right doors to bring British brands successfully into our market place."
You can book your place on the mission here and the full programme can be found below.
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